5 Elements of Intentional Design

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Every year at Apple’s World Wide Developer Conference, Apple designers host a set of design talks. Intentional Design by Doug LeMoine is a smart and insightful talk from last year. What I think is most important about Doug’s talk is his focus on the people we want to serve, specifically, what they want and what they really need. Day to day, as designers it can be easy to forget who we are designing for.

…there's a thread running through great apps and really great products.

And it has to do with a conscious focus on people, on humans, and what they want and what they really need.

Doug walks us through 5 elements of intentional design. Each element needs to be considered in your design process:

  1. Radical Simplification

  2. Deep Understanding

  3. Extreme Focus

  4. Personal Connection

  5. Direct Communication

When people feel comfortable and confident, when we understand how a thing works, we can move through it seamlessly without needing to learn or figure it out.

… So intent is the kind of thing is hard to define but you know it when you see it.

Watch Doug’s talk here: https://developer.apple.com/videos/play/wwdc2018/802/

Levin MejiaDesign, Talk, WWDC, Apple